Leung Jia Jun Cultiver Orange handbag
Cultiver Orange handbag is Silver Design Award winner in 2016 - 2017 Sustainable Products, Projects and Green Design Award Category.
Cultiver Orange handbag

In the beverage industry, orange peels are disposed at a massive rate. This by-product generated from the process of fruit juice extraction is innately pliable and durable, thus presenting itself as a great leather alternative for handbag. The unique property of orange is that it produced a pleasant aroma. Hence the challenge is to find ways to preserve the material. It was concluded that mechanical dehydration removed all the moisture, and eliminated the process of decomposition. The production process was separated in four main stages – dehydration, cutting, assembling and stitching.

Cultiver Orange handbag
Leung Jia Jun Cultiver
Leung Jia Jun Orange handbag
Leung Jia Jun design
Leung Jia Jun design
National University of Singapore, Division of Industrial Design

"DID is where innovations are pushed to the next level. Our vision is to make life better through design; to equip students with trans-disciplinary skills and thinking processes required to find unmet needs, to solve complex problems involved in creating viable new products, experiences, interfaces and environments. While based solidly on good functionality and form, our approach equips student designers to go beyond these basics of function and aesthetics, into the realm of extreme sensitivity towards human perception, behaviour, emotions, psychology, culture, and habits; so that the innovations from DID students are not just well-intended ideas to fix problems, but holistic solutions that people love to use, and businesses are eager to invest in."