The International Brand Conference is the most prestigious conference held in Iran. Brand Conference was being blamed for promoting non-Iranian cultural values. The colors and forms implemented in this logo respects the cultural values as well as Iranians' historical visual memory. In this logo and visual identity, efforts have been made to create a work with national characteristics and a contemporary quality at the same time. That is why This logo is actually a contemporary narration of ancient Iran.

The International Brand Conference is the most prestigious conference held in Iran every year.The first international conference was held in 2006 with the main theme: the importance and requirements of brand and branding. Since then, the conference has been held every year on various topics to promote branding and consolidating the foundations of the concepts of brand and branding and to educate industrialists and businessmen and intellectuals to the importance of this issue.