To give the cinema a very unique look, the designer imagined a blizzards and gusty wind swiping through every corner of the cinema. The designer chose the color white to represent the snowy blizzard. As you entered the cinema lobby to the theatre, the walls are designed and formed like waves of wind making the space very dynamic and powerful. Also at the lobby where the advertisement light boxes and ticket machines are, the wave shaped ceiling are back lit where aesthetically mimics the blizzard movement and functionally directs customers to the movie theatre.

Design Action & Associates LTD is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. We are still exploring perfect designs to fit the changing world.

Design Action & Associates LTD base on Hong Kong and established in 2014. Design Action is a young, dynamic, innovative and developed rapidly local design company. All of our creativity designs can fulfil clients’ needs as our spatial designs can maximize the use of limited space and lightings is able to provide harmony surroundings. We are still exploring perfect designs to fit the changing world. According to different business nature, market strategy and positioning, we give a series of visual integration and parallel functions to match our clients’ business concepts. Our tailor-made services have been provided to cinemas, sale centers, shops, restaurants, residential etc. People-oriented design has been the core objective of Design Action, we deeply believes an excellent designed product is a result of good communications between customers and designers.