The Sydney Ugg website is designed to appeal to a premium local market, and the international tourist looking for authentic Australian Uggs. To give Sydney Ugg a competitive edge in an oversaturated market, Cord & Berg focused on enhancing usability and brand loyalty by merging carefully selected, innovative features and bold, modern design to streamline the purchasing process and ultimately provide an easy, intuitive and enjoyable experience, time and time again. Stand out features include the custom 1 page checkout, shop page design and category change from within single product pages.

Jeff is the Creative Director and principle photographer at Cord & Berg. After working in multiple creative roles, Jeff launched Cord & Berg - a Sydney based branding and digital design studio focused on creating exceptionally beautiful and functional creative assets for business', so that they can successfully connect and engage with modern audiences.

The Sydney Ugg Company is proudly Australian owned. Located in Sydney, the Ugg Boots and Ugg speciality products are made locally from highly breathable, 100% genuine sheepskin and shipped directly from the Sydney workshop. Each order is hand crafted using a Boot Maker's last to achieve the original Ugg bot shape and quality.