Great East Japan Earthquake and the Fukushima nuclear accident happened in 2011. Most Japanese were required to take power saving measures, however, illumination decoration with Christmas business was seen in central Tokyo. CreativeOut started to hold an event which allowed them to use the new energy solution. This illumination was lit up by refining waste oil, from households and restaurants where the event was held, into biodiesel fuels to illuminate the area along the Megurogawa river and supported by the government, donations from regional companies.

Hajime Narita is a creative director and a representative of CreativeOut which is a place making company. He has been working mainly with real estate companies and thinking it's essential to consider what identity each city or town have and how they make get better for people who live in there.