It was requested to find a unique concept through a range of flours with very different origins: mais, rice, kamut, durum and common wheat, chickpeas, etc. The client, Selezione Casillo, part of the biggest wheat company in Italy, was calling this offer as Farine Speciali but it was not differentiating and giving value to its richness. The concept would have kept all the differences in one single rich soul expressing their values and quality. The successful idea came from the consideration that each field has its own story, like a book series: "I Racconti del campo" ("stories from the field").

Stefano Dell'Orto is a truster. He trust in the light part of the human being. in the power of cooperation and open relation between professional, the best ways to get to creative flows. He believes in creativity as the peak of the human presence on this planet and communication as a tool for the expression of this elevated capacity. He created NEOM together with his partners to help Companies to express their difference, their uniqueness and Vision into the world.

Neom is a Bran&Packaging design company located in Italy with offices in Verona and Padova. Neom came into being with the precise aim of creating a new venture, as new as those taking part in it feel. In 20 years’ work in the world of high-level branding for the leading Italian and international companies we have been able to consolidate our experience in all the different aspects of Corporate communication and Packaging, specialising in the Food&Beverage, Wine&Spirits, Personal Care, Home Care and Luxury sectors. Neom’s Vision is as simple as it is precise: creating success by communicating with people. The quality of the final result is achieved by maintaining high quality in every single step, from the briefing to the printing. The cooperation of the work team is decisive to reach excellence. Every action, every tool of communication (Corporate, Packaging, POP, ADV, etc.) takes part in the creation of the Vision that is expressed through the brand.