The use of bent plywood with a finish compliments an acoustic guitar as well as provides a relation to the instrument. A soft touch covered handle spans the width of the product and provides an ergonomic feel and experience for transportation. The finished bent plywood shell also lends itself to future finish stains that work well with the fabric grill cloth and stitched logo. The control panel is laid out in a clean and intuitive pattern which enhances the user's experience for not only general use but also the use of the digital effects and SFX technology.

I have been in the music industry and specifically at Fender for 25 years, working through new product designs throughout my career there. Over the years and through various changes in the industry as well as our company, I have been fortunate to work with a talented team of designers, engineers, marketing professionals and musicians in creating new and innovative product that enhances the music playing experience. I try to focus on the user's needs when designing a product, but also look at designs that reflect the heritage and quality that comes with the name of Fender.

Fender Musical Instruments Corporation is a world class manufacturer of stringed instruments and electronic product, including guitar amplifiers, which was established in 1946. In 1951 Leo Fender introduced a prototype solid-body instrument that would eventually be called the Telecaster® guitar, which was the first solid-body Spanish-style electric guitar to be commercially mass-produced. The Stratocaster was made famous by players such as Jimi Hendrix, Eric Clapton and The Edge. Fender is also a very popular brand for world class amplifiers which include classic tube amplifiers as well as some of the world's best selling digital amplifiers.