The brief for Purina Cat Chow packaging redesign was to bring to life the spirit of the brand's positioning visually, therby capturing natural cat behaviour. The design needed to capture a natural look and feel for both the cat behaviour and the product itself, whilst reflecting a bold and honest brand personality. Overall design look tone and feel needed to be refreshed and modernised. The result is a refreshed, contemporary and distinctive piece of packaging that delivers on showcasing natural cat behaviour, rooted in a natural look and feel, and overall stronger visual and brand identity.

Nourishing Pets. Enriching Lives. For over 80 years, Purina has been guided by the belief that pets and people are better together. The reason Purina is invested in the quality of their food is because Purina love pets as much as you do. You’ll find pets in our homes, and even sitting by our feet as we work in our offices. Our passion for pets goes beyond pushing pet nutrition forward, and into forging partnerships in the pet welfare world and raising awareness of what pets truly need. Purina has seen firsthand how powerful the bond with a pet can be, and the many unique ways that pets can strengthen our families and bring our communities closer.Our quest to drive pet nutrition forward and conduct industry-leading research on the wellbeing of pets pushes our company to do more year after year. We work hard for your pets every day, and we love doing it.