5 STYLE was launched with a minimalist aesthetic to discover new emerging artists/designers globally to create unique content for the online magazine. Mr. Negro has a vision that will help create a lifestyle brand that spans continents. Plans to bring this to fruition include a print magazine that lends to 5 STYLE's minimal approach to luxury; an online shop for products from emerging designers who collaborates with 5 STYLE; travel passes and offers that coincide with suggested tips from featured travel guide; an exclusive way to purchase perks from Negro's himself.

For young entrepreneur Alberto Negro minimalism and luxury is a way of life. From a very early age he was introduced to the world of style by his family, whose taste level surpassed any of the magazines he came across. Becoming familiar with style and fashion blogs, Negro began interpreting his own style in terms of minimalism and luxury. His creative journey began when he launched an online lifestyle magazine to promote emerging artists in the design and fashion luxury industries.

5 STYLE is an award winning design-led magazine - The destination for minimal luxury. It was founded in late 2014 covering minimalism in fashion, design and travel. This digital platform attracts over 100k readers/followers on all channels. 5 STYLE also offers exclusive discounts on products featured on the site and travel guides that explore luxurious destinations with tips and insight for the modern day globetrotter.