This Packaging design concept aims to convey premiumness and distinctiveness to make METAXA 12 Stars stand out in the premium amber spirit category. This new packaging has been created to convey 3 key messages: -Embody sensoriality by exclusively using materials that will convey the idea of sensoriality inherent to our concept. -Reinforce the feeling of premiumness by giving a distinct role to the Salamina Warrior and reinforce it as the emblem of the House and as a quality seal. -Enhance the Heritage of METAXA by integrating ‘1888’ in the signature

The House of Metaxa was founded by Spyros Metaxa in 1888. Often dubbed ‘smoothest spirit under the Sun,’ METAXA is the blend of aged distillates and fine, live Muscat wine from the Aegean islands. METAXA owes its celebrated smoothness to the intensely aromatic Muscat grapes grown, tended and harvested by hand, under the touch of the Aegean sun. METAXA owes its desirability to its celebrated smoothness, recognised and enjoyed the world over.