“Base” is the name of a typeface conceived and designed by Franco Cervi. The project sums up a minimalist approach, formal rigor and an aptitude for experimentation. The original presentation brochure, besides showing the complete set of the designed characters – including glyphs – also illustrates their graphic personality, the constructive anatomy, the geometric ratios that generate the kerning. The appendix contains meta-graphic applications.

Franco Cervi was born in Milan in 1968. After taking a degree in Architecture at the Milan Polytechnic, he gained experience under the creative influence of Ettore Sottsass and Matteo Thun, with whom he worked steadily for many years before opening his own graphic design office in 2000. In 2006 he founded 279 Editions, an independent publishing house specializing in works of great formal refinement on contemporary art and avant-garde graphics: his personal creative research continues to evolve along this precise disciplinary borderline.

Taken from 279 Editions website: 279 Editions is a publishing company that produces top-quality publications on visual arts and graphic design. We select a meaningful international community of artists and designers to combine their work with excellent design, insightful textual contents and top production standards. Our work is driven by passion, and our vantage point is the pure vision of the artist.