The Piazza is comprised of a collection of harmonious structures, made up of individual buildings each reflecting its own identity. The site is an almost perfect rectangle and the natural breaks form a route that would thread through the site and connect to the city. Reciprocally, Jeddah’s urban spirit influenced The Piazza to carry three district layers: a street level of shops, lanes and gardens, a middle layer of well-planned apartments and a top layer of villas and terraces.

Badih & Kantar is an Architecture and Interior Design studio based in Beirut, Lebanon. Led by 3 partners, the firm currently employs more than 30 architects and designers from diversified backgrounds and nationalities, each recruited for their particular competence, experience and enthusiasm. Since 1998, the workshop has been steadily growing into an international practice, undertaking and completing over 150 projects all around the globe, from the Middle East and GCC areas to the Near East, Europe and the United States. The studio's proficient team tackles more than 20 ongoing projects, from conceptual design and technical drawings to construction supervision and furnishing. Throughout its growth, BK strived to maintain their "studio" identity, where creativity and flexibility are the cornerstones of the thinking process, providing fertile grounds for imagination and cooperative interaction in order to attain a refined interpretation of the client's aspirations.