People's Daily HQ surely is one of the most significant skyscrapers that rising up recently in Beijing's CBD. Due to its’ curvaceous, the building is formally distinguished from those dull boxes in international style, and explore the possibility of city morphology diversity in the rapid urbanization process in China. More important, this building is cost-constrains, use-effective and harmonious with its surroundings. Its streamline body is the perfect embodiment of traditional Chinese philosophy “Tian yuan di fang", and represents the highly wisdom of Orient.

The Architectural Design and Research Institute of the Southeast University was established in 1965 under the leadership of the Ministry of Education and is an integrated design institute with independent legal personality, which has Class A design qualification certificate for architecture and Class A design qualification certificate for highway industry, Class A design qualification certificate for architecture Intelligent system engineering.The institute has a specialized design team with high theoretical level, rich practical experience and strong scientific research capability.