KickTrix was designed to be fun for youngsters but at the same time develops both soccer skills and fitness by simulating the natural movements and behavior required for keeping a football in the air. The system provides timing and counting with different difficulty levels and also an option to compete wirelessly with friends using a linked 'app'. It merges digital gaming techniques with physical exercise and can be used safely indoors, motivating children to adopt correct techniques whilst building confidence.

LA Design is one of the UK’s most respected and successful Industrial Design and Product Development consultancies. We continually develop our services and deliver brand led solutions that connect technology and business with people. LA Design is a well established Industrial Design and Product Development consultancy structured purposely for brand-led companies wanting to deliver successful products. Consisting of two directors and a total team of fourteen, including industrial designers, mechanical engineers, communication designer and modelmakers. LA has over 30 years experience spanning, innovation management, concept generation, product definition, production engineering, promotion and brand communication. Our projects demonstrate the impact that good design can have on business success, understanding design is a powerful competitive tool. LA Design covers many markets from Medical and Scientific through to Consumer Products. We have the knowledge and ability to harness design as a catalyst for new product development and brand support, in a way that delivers award winning solutions. Our success is reflected in our extensive client base, repeat business and numerous design awards.

KickTrix is a new company founded by Anthony Hamilton who has a proven track record in developing sports training regimes, particularly in the world of motor racing. Anthony believes that applying a systematic approach in preparation for physical activities ultimately leads to greater success and confidence building. If this approach starts at a young age, the learning experience is carried forward into later life, leading to even greater success. The KickTrix philosophy is to include sports professionals, coaches and users in the product development process, leading to solutions that are fun to use but based on fundamentally sound training principles.