Hiccup is a toy collection box that helps children collecting their toys in place. When children put a toy into Hiccup, Hiccuo will react immediately with blinking and the sounds of hiccup, which creates more pleasure to children by transforming the traditional way of tidying toys into the process of feeding a pet. By the evening, a small flower will appear from Hiccup’s head. Once the user put enough toys into Hiccup (reach the standard weight), the flower will grow into a higher level,from a seedling to a blooming flower, it will take 7 days to complete

Born in Guangzhou, China, Jiachun is greatly affected by the prosperity and struggle of the secondary industry in Guangdong. He determined to be a inventor to improve the factories in his hometown. Later he chose industrial design as his career in Zhejiang University. Although designer in China now is almost the same meaning of “Simply beautifying something”, Jiachun wants to show that there should be real design in China. He believes that like inventors, designers are born to give good solution to problems. He wants to show his faith to everyone in China.

Located in the historical and picturesque city of Hangzhou, Zhejiang University is a prestigious institution of higher education with a long history. Qiushi Academy, the predecessor of Zhejiang University, was founded in 1897 and was one of the earliest modern academies of higher learning established in China.