The brochure is elaborate and has a quality feeling, intended to remind customers of the excellent technology embedded in the product. It aims to trigger emotional responses from those who see the brochure by appealing to a sense of quiet passion, as well. New perspectives of hybrid technology from the Nissan and Infinity brands are depicted in the brochure.

Originally founded as Nippo in 1955, an advertising agency TBWA JAPAN merged with a creative/printing company E-GRAPHICS which has spun out from NISSAN MOTORS’ advertising division to create E-GRAPHICS COMMUNICATIONS. E-GRAPHICS COMMUNICATIONS is Full-service Advertising/Creative/Printing agency. Each part complementing each other with their experienced knowledge and skills to meet customers’ needs seamlessly from its planning to actual execution.

Nissan is a Japanese multinational automobile manufacturer headquartered in Nishi-ku, Yokohama, Japan. Since 1999, Nissan has been part of the Renault–Nissan Alliance, a partnership between Nissan and French automaker Renault. As of 2013, Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Carlos Ghosn serves as CEO of both companies. Nissan Motor sells its cars under the Nissan, Infiniti, Datsun, and NISMO brands. Nissan was the sixth largest automaker in the world behind Toyota, General Motors, Volkswagen Group, Hyundai Motor Group, and Ford in 2013. Taken together, the Renault–Nissan Alliance would be the world’s fourth largest automaker. Nissan is the leading Japanese brand in China, Russia and Mexico.