With the task of building a dream that would become the seed of change in people’s hearts, we came up with a four-element approach: defining a department’s identity (where we synthesized their Balance Score Card to 5 attitudes represented by visual icons which assembled a transformation formula), designing the culture, training change agents and creating a communications campaign system that would keep the new culture in people’s minds everyday.

TEKIO is a co-creative consultancy firm specialized on designing strategies that reinvent the organizations’ focus, offer, communication and culture. TEKIO is the first collective of strategic thinking in Mexico that questions the traditional way of communicating and developing culture. We articulate and develop positioning strategies, culture change and communication alignment with the objectives of the organization taking on account multiple stakeholders.