The communication designs for A&P were designed keeping in mind the ethos of the company, which is strong, clean and subtle; by pronouncing the blanks in space rather than filling them. The logo used a heavy font type illustrating clean architectural lines, while the ampersand was used as a representation of a balancing beam, that also broke the monotony of the architecture. The brochure followed the values of the firm, by keeping the layout clean with the use of white spaces and a simple grid.

A&P is a interior architecture firm who advocates design that are simple and minimal. Their design philosophy is to use basic elements and materials that are derived from nature. Through the use of basic elements and harmonising different types of materials such as wood and steel in the same space, the aim is to create a balance calmness amid of the bustling city life.