Springetts Brand Design Rascally Liquor Alcohol packaging
Rascally Liquor Alcohol packaging is Silver Design Award winner in 2015 - 2016 Packaging Design Award Category.
Rascally Liquor Alcohol packaging

Annandale Distillery wanted a branded look for two variants of its new make spirit called Rascally Liquor. The two variants are the immature and unsophisticated spirits that become Single Malt Scotch Whisky. Their characters are outgoing and a bit rogueish, so the idea of "releasing the rascal within" was developed as part of the brand's positioning. The consumer lets out the rascal from the bottle and from within themselves when they taste the product.

Rascally Liquor Alcohol packaging
Springetts Brand Design Rascally Liquor
Springetts Brand Design Alcohol packaging
Springetts Brand Design design
Springetts Brand Design design
Springetts Brand Design

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

Annandale Distillery

Annandale Distillery originally opened in 1836 but closed in 1919 and fell into disrepair. It has been restored and relaunched. The distillery is unique in that it can switch between the production of peated (smoky) and non-peated malt whisky. Whisky production started in November 2014. The spirit produced must mature for a minimum of three years before it can be legally described as ‘Scotch Whisky’. Prior to that it is usually referred to as ‘New Make Spirit’ (NMS). There will be two expressions of Annandale Single Malt Scotch Whisky (SMSW) - peated/smoky and un-peated/non-smoky. They will be branded and marketed on the basis of flavour character, which in turn will be based on the characters of Robert Bruce (Man O’ Sword) and Robert Burns (Man O’ Words) respectively – both renowned Scotsmen who have strong links with Annandale. Consequently, there will be two corresponding expressions of NMS.