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Springetts Brand Design Enjoy Sugar packaging
Enjoy Sugar packaging is Golden Design Award winner in 2015 - 2016 Packaging Design Award Category.
Enjoy Sugar packaging

The brief from Silver Spoon was to create a new brand for people wanting to reduce their sugar intake but keep the benefits of real sugar. This concept emphasises the positive aspects of the sweetening product - 100% taste, 100% natural and 33% less calories. The brand name - Enjoy - captures the positive attributes of the brand, with none of the guilty feelings associated with trying to keep healthy.

Enjoy Sugar packaging
Springetts Brand Design Enjoy
Springetts Brand Design Sugar packaging
Springetts Brand Design design
Springetts Brand Design design
Springetts Brand Design

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

Silver Spoon

Its position as the number one supplier to the UK retail sugar and sweetener market, combined with its baking expertise, means Silver Spoon is a name consumers trust. Well known for its range of quality sugar, over the years they’ve also launched some truly innovative low calorie and home baking products. It’s all part of their commitment to providing cosnumers with the perfect range of sweetening and baking choices. By combining their knowledge of sugar with their passion for baking Silver Spoon also hopes to provide you with lots of delicious inspiration. So whether it’s your morning cuppa or your favourite cake – they’re here to help make life taste sweeter.