This is a concept for a new craft beer producer, that builds on the current trend of trendy new ale drinkers becoming more numerous than old fashioned lager drinkers. The idea draws together the two current fashion trends of craft beers and young hipster men who are bearding up (growing beards). The can illustration creates humour around men with beards and contemporary culture in general. The back of pack faces create hipster totem poles and a wall of Beer'd Up characters when stacked on shelf.

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

Craft beer producer working to produce innovate beers for the modern, discerning beer drinker building on the current trend among young beer drinkers for new and exciting products.