The intention was to create a brand image which stresses the very core of the Beijing culture. Illustrated humorous, optimistic and life-loving characteristics of Beijing people and objects, which reflect life in general here, a unique font which stressed the very temperament of this metropolitan, yet traditional, was designed. Besides, those patterns, and strong visual perceptions, with the shape of a hotpot were combined together. Enhanced by Chinese brush drawings, the design showcased daily life of Beijing people, and Beijing culture.

Beijing Hotpot, with a history of more than 1,000 years, is a acclaimed Beijing style hotpot brand.