Originally the project started with an ordinary dental floss plastic packaging design when the team realized how much waste this segment created and started to rethink their approach. The idea was to create an eco-friendly packaging that could be reused by refilling the filament. Yet, this only made sense if people were able and willing to keep the box for a longer period of time. The aim was to design a Zippo-like experience, a Design that worked well, looked great and could go everywhere, turning an environment-friendly idea into a loved accessory.

From the period of 2012 to 2016, shakes and I at the helm felt unstoppable. We earned consecutive Design awards and were making significant contributions to our clients and the design world in our community. Then came the distractions, the new Startup bubble in Thailand, which sucked me and the studio into a Venture that would ultimately result in failure after 3 years of powering non-stop. Lessons learned and new skills picked up, I devoted myself to rebuilding shakes and making up for lost ground. Thank you, Covid! Today we're still here and I feel stronger than ever, thanks to some Godly intervention and my belief that I'm still here to do something great for Thailand's Design Industry. We have shifted our attention from several traditional services to new skills in order to better service our clients. Design in Thailand continues to be a struggle but at least it's my struggle and I do believe that shakes still has a chance to prevail and compete internationally. My next 5-year plan really seeks to get the studio back into award quality, recruiting great talent and putting shakes back on the map as Thailand's leading Industrial Design studio with a German sense and an Asian heart.

Herbaliste is a Premium Brand that pioneered professional herbal products in the oral and personal care segment. The Herbaliste brand stands for the best of both worlds, a blend of natural goodness and modern research. We believe in creating products that help people help themselves from inside out and nurture a lifestyle of natural well-being based on traditional Thai elements. Herbaliste is a sub brand of Twin Lotus, Thailand’s most iconic herbal toothpaste sold in Thailand, China, South East Asia, Germany and Russia.