Complex yet refined diamond loop based on a pattern which is then shaped in a form of a bracelet. It is this shape that makes the watch appear authentic and somewhat different. This different approach to design inspired to really flex and bend the possibilities of shapes to such extent that an exiting looking watch emerged from nothing but a simple glance on a section of the pattern. This is what a total freedom to design can allow. When what you enjoy doing so much, is not restricted.

A stubborn designer with obsession to deliver dynamic and original designs. Constantly willing to challenge and push the ordinary to really bring out something new. Every design approached has to be dynamic, with great visual impact, yet still functional. With this in mind design process becomes a great pleasure for me.

Novikov Designs (ND) are focused on creating dynamic interior, furniture and graphic designs. Rolans Novikovs has established the name as a symbol for his work and passion for design. From planning and designing retail store environments to the smallest fixture details that are invisible to the most store visitors, ND delivers brand experiences and produces high quality conceptual presentations. Dynamic geometric shapes and sharp lines have always been a signature and present in most of ND proposed concepts.