Roberto Maurizio Paura BlobHertz Coating
BlobHertz Coating is Golden Design Award winner in 2015 - 2016 Building Materials and Construction Components Design Award Category.
BlobHertz Coating

Blobhertz is a customizable parietal coating. The idea is to decorate a wall with the key frames of a soundtrack made in the material chosen by the customers. Indeed, according to the material used, its index of transparency, the refraction of light and the kind of soundtrack which subjects the fluid you will get a product with unique features. Run your fingers on the deformed surfaced is possible to begin an intimate and emotional experience communicated by music. By the technique of 3D printing you can also create an empty module that can be illuminated from inside.

BlobHertz Coating
Roberto Maurizio Paura BlobHertz
Roberto Maurizio Paura Coating
Roberto Maurizio Paura design
Roberto Maurizio Paura design
Roberto Maurizio Paura

During my first year of specialization in System Design, I started working in Smart-I Srl, a company involved in the increase of efficiency of public lighting and data collection, through a special sensor: SmartEye. In 2014, I graduated with honors at my specialization course. In the same period I strengthened the collaboration with Smart-I, becoming System Designer and Art Director for the company. My tasks at Smart-I consist in improving the design of the camera and the optimization of its internal components. I'm also the person in charge of the creation and the implementation of the interfaces system (UI/UX) and for corporate communication. Today, I'm the CPO of the company. In 2015, I became professor in Parametric 3D Modeling at ISIA ROMA. In 2017, I co-founded Priyatech, a company engaged in the realization of a multi-sensing camera for the reduction of domestic injuries. From the end of 2017 to March 2019, I have been consulent in UI/UX and communication for Donapp Srl, a startup incubated at Luiss Enlabs in Rome.

Isia Roma

ISIA Rome is Italy's oldest institution in the field of industrial design. It was founded by Giulio Carlo Argan in 1965 as Industrial Design and Visual Communication Course for architects and engineers, and changed its name in 1973. Since many years, ISIA has set up a careful rework of the conceptual paradigms of the design, defined as "Design of the Systems". The systemic design is the discipline that allows to define and schedule the flow of material flowing from one system to another in a continuous metabolism that decreases the ecologic footprint and generates a significant economic flow. The project organizes and optimizes all actors and partners within the field, so that they can develop, evolving in line with each other. The individual parts of the system are intertwined, forming a virtuous network of relations between the matter flows, energy and information.