Klik Brik occupies a unique space crossing into furniture, toys and ride-ons. The design is such that it is configurable and re-configurable but the parent or child into endless combination. This tremendous play value has the additional benefit of sustainability through the re-use of the same Briks into different product. The iconic nature of the Briks lets parents and children know immediately how to use them to generate endless combinations. Klik Brik is made from old soda bottles and compresses to just 10% of it volume to safe on shipping costs and merchandising space.

Paolo Tiramani, C.E.O. and Founder of 500 Group Inc.,[2] an intellectual property (IP),[3] investment and development company, is an Anglo-Italian industrial designer and engineer. Mr. Tiramani’s work is diverse; he holds 45 US (USPTO)[4] and 15 European patents[5] (EPO)[6] covering a diverse mix of inventions and intellectual property, ranging from hardware, housewares, juvenile, medical, personal care, construction and automotive. Corporations that license from 500 Group have had success. As an example, one licensed project involved Stanley Black & Decker.[7] 500 Group identified a large untapped market, then developed and patented the required intellectual property. The series of Rolling Workshop systems[8] resulted in incremental business to Stanley Black & Decker of over $400m with sales still growing annually and creating a new market category valued in excess of $2Bn. Mr. Tiramani is featured in Hardi Meybaum's new book, The Art of Product Design.[9] Mr. Meybaum is the founder of GrabCAD.The sale of a portion of 500 Group's intellectual property in 2008 allowed Mr. Tiramani to re-structure the company to focus on investment of assets and the development of new IP in 2 key technologies. Under Mr. Tiramani’s continued stewardship the company is innovating in the large scale construction[11] and automotive sectors.[12] American Dream Technology is showcased in Governor Rick Snyder's[13] 2014/15 Michigan Prospectus[14] (also available in Chinese[15]) and is featured as the Michigan SBDC Spotlight Project.[16] Supercar System won the prestigious 2013/14 A'Design Award[17][18] in the Car and Land based vehicle category and has additionally been inducted into the Permanent Design Collection at the Henry Ford Museum[19] in Michigan. In 2015 Mr. Tiramani's team won a prestigious Red Dot Design award for their work on a compact forced induction system for General Motors LS engine product. Mr. Tiramani was voted by Japan's Attiva magazine[20] as one of New York City's most interesting people. The former motorcycle racer appeared in Fortune magazine.[21] Born in Milan, Italy and formally schooled in London, England, Mr. Tiramani holds Degrees in Mechanical Engineering[22] and Industrial Design[23] and is an alumnus of Central Saint Martins College of Art and Design.[24] He now resides in the USA and is a U.S. citizen.

500 Group Inc is an intellectual property, design, engineering and investment company, with over $400mm total wholesale licensed product sales to date.