The overall style of the product is defined with the oblong form being tapered upwards and ending this elevation with a bold cut off. The consumers will carry this radio as a fashionable product with its modern lines and form which is in line with the latest trends. DAB radio, which offers freedom to the users with its portability, provides a functional usage both in hand and on table top.

ARCELIK A.S. ; Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

Arçelik A.Ş. is the undisputed leader of home appliances and air conditioners in Turkey and the third largest company in its sector in Europe. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 23,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).