The global trend book “Under the Radar” is a unique communication tool that provides an annual, profound and structured overview on global color trends for the automotive industry. It aims at showing the significance and variations of color in different regional market and has established as a constant company for the designers of original equipment manufacturers (OEM) by offering specific trend and color information together with 65 color samples. The design intents to capture and explain these global and regional trends in usable format and an expressive way.

The Coatings Division of the BASF Group develops, produces and markets a high-quality range of innovative automotive OEM coatings, automotive refinishes and industrial coatings as well as decorative paints. Coatings and paints from BASF protect surfaces and give them color and luster. Our aim is to meet the highest technical and qualitative demands in an aesthetic and environmentally friendly manner. We combine extraordinary design with functionality.