The "arcAdia" is an Italian Vodka concept, ideated and designed by Elia Pittavino. The product is multi-layered, as it's composed by multiple distillated ingredients in order to achieve a complex but smooth taste. The design is based on a polygonal shape with flat twisting faces, inspired by classical constructions, with a futuristic interpretation. The bottle is made to appear simple and evocative with a structure easy to handle and be served-up. The designer delivered it in 3 varieties of colours & treatments, following the fashion and luxury target markets.

Italian professional providing design & consultancy in art direction, strategic creativity. Following the project from start to finish, according to the market needs, the expertise covers different medias from web/digital to print, brand building, packaging, video, 3d.