The new Beko 2014 Domestic Appliances Series is designed to be perceived as Qualified, Reachable Dynamic and Simplified products for the new Smart Generation. Beko 2014 Domestic Appliances’ Design style provides a simple, easy to use touch control LED user interface that generates clear communication in the display.

ARCELIK A.S. ; Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

Arçelik A.Ş. is the undisputed leader of home appliances and air conditioners in Turkey and the third largest company in its sector in Europe. Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 23,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).