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Ice9 Interactive Reflect Dynamic brand identity
Reflect Dynamic brand identity is Platinum Design Award winner in 2014 - 2015 Graphics and Visual Communication Design Award Category.
Reflect Dynamic brand identity

Music is constantly chaotic and evolving, but always personal. This was the inspiration behind this generative system which fuses the artist’s identity with some of his musical journey’s aspects. The system fostered the team’s attempt to architect DjSarhi’s brand identity by capturing momentary tales of his music, whilst representing them in ‘Rorschach blot’ inspired ‘VIBEs’. By algorithmically mixing various seed inputs relevant to the musician, the system can iterate unlimited generations of curated design motifs – each telling a different and unique story.

Reflect Dynamic brand identity
Ice9 Interactive Reflect
Ice9 Interactive Dynamic brand identity
Ice9 Interactive design
Ice9 Interactive design
Dj Sarhi

Dj Sarhi is a Dubai-based Lebanese deep house musician, whose passion for house music dates back to 90s. But, his real passion for electronic music was discovered in the summer of 2006, when he was visiting Canada. Since then Dj Sarhi has been spreading his sound in Middle East, Canada & India.