In terms of general sense of form, it also refers to the traditional products with its unique curve on its main geometry, besides referring to the plainness. Selected and applied amongst hundreds of curves, this curve is also used in the body of the product and the coffeepot. Apart from contemporary products, even its ventilation holes have been transformed to an elegant design detail with the use of perforated metal. The layout of the keys and LEDs in the ventilation duct provides genuineness, simplicity and ease of operation to the design.

ARCELIK A.S. ; Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).