Beko 2014 Domestic Appliances’ Design style, providing a simple easy to use touch control LED user interface with illuminated and metal coated push in pop out knobs that generates clear communication and sleek look on the control panel surface. The Beko design language considers a linear aluminium and Stainles steel look with minimal soft corner finishings in all products handle forms. The Product line is also supported with an elegant pattern on the door glasses. This language also includes vertical and horizantal thin button seperator lines in the user interfaces. With all these identical basic elements, all products appear like members of the same family.

ARCELIK A.S. ; Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).

Having operations in durable consumer goods industry with production, marketing and after-sales services, Arçelik A.Ş. offers products and services around the world with its 25,000 employees, 14 different production facilities in five countries (Turkey, Romania, Russia, China and South Africa), its sales and marketing companies all over the world and its 10 brands (Arçelik, Beko, Grundig, Blomberg, ElektraBregenz, Arctic, Leisure, Flavel, Defy and Altus).