Amidst the 70s socialist blocks this new building contains old-new, chaos-order, private-public polarities. Leading was the idea of an abandoned and renovated factory. Brick is the backbone of the concept creating a permeable shell with a regular grid of windows randomly missing or exaggerated to double-height glazings. The project consoles the contradiction between the need for more individuality and the necessity for a more homogeneous urban fabric adding yet another layer for flaneurs.

Sofbuild is a developer company based in Sofia. They work in the field of residential and office buildings aiming at the upper segment of clients. Therefore the buildings they have so far erected are not numerous but of a high quality. The company concept is to create buildings with a strong individuality, yet in a compliance with the existing urban environment. In order to keep a constant level of quality, they carefully chose for the architects and construct their buildings one at a time.