Zaharni Zavodi is a sugar factory located in Bulgaria known for their delectable rose-flavored delights. A recipe that has been passed down for generations for more than 100 years, finally gets a redesign. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was redesigned accompanied with a plain color illustration of the bulgarian rose picker, as a result of a traditional quality product. Also, a product naming "Naslada" was created to differentiate it from their competitors in the market.

Graphic designer based in Barcelona with focus in Branding & Packaging Design. Born in Bulgaria, 1982. In 2008 she began her professional career as a graphic designer at Estudio Natalia Cuadrado. A year after, she joined Mucho Studio with Marc Català, Pablo Juncadella and Tilman Solé until 2011. That same year she began working as a graphic designer and art director of Buenas Migas. Recently she finished a Master Degree of Packaging Design in ELISAVA (Barcelona School of Design & Engineering) and works as a freelancer in Barcelona and abroad.

Vania Nedkova created this redesign during a workshop in ELISAVA School of Design and Engineering, Barcelona 2014. The workshop addressed, among others, topics such as: the creation and development of a traditional product; translate into the pack the origin of the product; whether to work on proposals that break with tradition; which elements to take into consideration for a redesign of a traditional product and which ones have value.