Vania Nedkova Lokum Naslada Packaging
Lokum Naslada Packaging is Iron Design Award winner in 2014 - 2015 Packaging Design Award Category.
Lokum Naslada Packaging

Zaharni Zavodi is a sugar factory located in Bulgaria known for their delectable rose-flavored delights. A recipe that has been passed down for generations for more than 100 years, finally gets a redesign. The aim of the project was to create the identity and packaging design for this product highlighting their origin as their principal attribute. The logotype was redesigned accompanied with a plain color illustration of the bulgarian rose picker, as a result of a traditional quality product. Also, a product naming "Naslada" was created to differentiate it from their competitors in the market.

Lokum Naslada Packaging
Vania Nedkova Lokum Naslada
Vania Nedkova Packaging
Vania Nedkova design
Vania Nedkova design
Vania Nedkova

Graphic designer based in Barcelona with focus in Branding & Packaging Design. Born in Bulgaria, 1982. In 2008 she began her professional career as a graphic designer at Estudio Natalia Cuadrado. A year after, she joined Mucho Studio with Marc Català, Pablo Juncadella and Tilman Solé until 2011. That same year she began working as a graphic designer and art director of Buenas Migas. Recently she finished a Master Degree of Packaging Design in ELISAVA (Barcelona School of Design & Engineering) and works as a freelancer in Barcelona and abroad.

Vania Nedkova (ELISAVA, School of Design and Engineering)

Vania Nedkova created this redesign during a workshop in ELISAVA School of Design and Engineering, Barcelona 2014. The workshop addressed, among others, topics such as: the creation and development of a traditional product; translate into the pack the origin of the product; whether to work on proposals that break with tradition; which elements to take into consideration for a redesign of a traditional product and which ones have value.