All buttons designed on Terra give the impression of pedals so that the user can immediately perceive that they can be pressed by foot. The hubcaps placed on the wheels, power control lights, dust bag indicator, hepa filter full indicator details placed on the control panel contributes to its aesthetic appearance and gives a more dynamic outlook to Terra.

SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine and first meat mincer of Turkey. With its experienced ,dynamic and highly motived design team which most of the members has a minimum 10 years of background in the company, Senur always has been the architect of firsts holding a serious number of patents in hand.

SENUR A.Ş. started its journey in 1962 with the mission to design and produce functional, qualified, practical and innovative productions for consumers. It has achieved many firsts in the sector of small electrical home appliances in Turkey; SENUR has become one of the manufacturers preferred internationally with its knowledge, experience and technology. SENUR, one of the first firms which established R&D department in its own field in Turkey, gives great significance to R&D and makes large investments in this field. As a result of these studies it produced first citrus juicer, first juice extractor, first food processor, first carpet cleaning machine, first mincing meat machine of Turkey. SENUR always has been the architect of firsts. SENUR went into a considerable change in company strategy in 2001 and implemented its own brand Arnica. Arnica won admiration and appreciation of the consumer as soon as possible, received “Consumer Quality Award” determined by consumers in 2009. Arnica, with 50 years of SENUR experience and assurance behind it, has become one of the leaders of Small Electrical HomeAppliances. Arnica has also become the pride of Turkey abroad, represented Turkey in 33 countries and 5 continents successfully.