This is the starting point of "Community Pubs Plan" of Tsingtao Beer Company and it is also the very first store. An experiential chain store of beer culture is born and it is low cost, fast to replicate, of unified identity and most importantly it is also environmentally friendly, as almost all of the materials are recycled or reused. "Tsingtao beer" as a brand with more than 100 years history, needs a series of events to reenergize and the followed up design of "Community Pub Plan" is an important component.

MARCH Design is a crossover design office,the services are in the aspects of small&medium architecture,landscape,space,household product,graphic and animation designs;installation,sculpture and the other art creations in pure art collection field. MARCH Design cooperates with many professionals,which establishes a vigorous office.The works is featured in two highlights.First,the creative ideology,different backgrounds of designers provide more possibilities for multi-dimensional thinking.the collisionand integration during invention show special cross-over characters and creative ideology.Second,the humanism pondering all works relate with “being”,originated from simple and direct human demand,which makes it possible to apply design to change some lifestyle,we try to start from design,to add interest into”being”life.

This is the starting point of "Community Pub Plan" of Tsingtao Beer Company and it is also the very first store. An experiential chain store of beer culture is born and it is low cost, fast to replicate, of unified identity and most importantly it is also environmentally friendly, as almost all of the materials are recycled or reused. "Tsingtao beer" as a brand with more than 100 years history, needs a series of events to reenergize and the followed up design of "Community Pub Plan" is an important component. I attempt to create a more youthful, greener, cooler and friendlier warehouse bar that communicates the brand’s new positioning with customers.