Barb is a perfume brand for men, which stands out against others on the market crowded with trendy and glossy flasks. It reflecs the man’s personality, savage power and courage. The brand has fluid identity and do not use logo in its common sense, for it contradicts the philosophy of Barb, the philosophy of free and fearless spirit. Barb doesn't hang tags and doesn't attach anybody to the brand. The man, himself, is the brand. Barb is the absolute extension of it's owner's personality.

Roma Lazarev is a multidisciplinary Moscow-based creative, grounded in Editorial & Graphic Design. He has wide experience in designing periodicals and corporate annual reports and is passionate about creating identity systems.

The British Higher School of Art and Design (Moscow) was established in 2003 to teach and train students according to the highest international standards within the spheres of art and design. The British Higher School of Art and Design is one of the most important educational centres in Russia. BHSAD works in close partnership with the School of the Creative Arts of the University of Hertfordshire in the UK and specialises in professional education in various creative fields.