The metamorphic and kaleidoscopic graphic in the brochure including the campaign identity is evolved from the concept that design ideas are sparked off after numerous collisions and fusions of varied trivial elements. They like genes and cells under the microscope, that is: constantly changing and evolving. They come from within and determined by our upbringing, our taste and things that we have seen and done in all those years we live. The brochure features not just the works of the competition, but the souls of individuals whose interesting points of view and insights worth more attention.
Positioning Hong Kong as Asia’s central business district and lifestyle trendsetter, the Hong Kong Trade Development Council helps showcase the strengths of Hong Kong services sector to the world, encouraging overseas and mainland companies to utilise Hong Kong’s services platform, bringing business opportunities to local services providers.