Springetts Brand Design Williamson Tea Elephant Caddies Packaging
Williamson Tea Elephant Caddies Packaging is Platinum Design Award winner in 2014 - 2015 Packaging Design Award Category.
Williamson Tea Elephant Caddies Packaging

Springetts were asked to develop a range of gift caddies for Williamson Tea and transform its elephant branding into a unique three dimensional icon. The distinctive shape gives the brand strong on-shelf presence and powerfully links the caddy with the brand logo (an elephant). The launch of a range of elephant caddies, each with different graphics and characters, allowed the brand to appeal to a wider audience and for the caddies to become collectible items.

Williamson Tea Elephant Caddies Packaging
Springetts Brand Design Williamson Tea Elephant Caddies
Springetts Brand Design Packaging
Springetts Brand Design design
Springetts Brand Design

At Springetts we help our clients create and grow their brands through incisive strategic thinking and distinctive, engaging design solutions. The projects may vary in size and scope but our principles, and how we apply them, remain constant. What drives our thinking and enthusiasm on every project is a passion for making a positive difference to a brand’s success. Understanding our clients’ businesses and getting under the skin of consumers always provide us with the greatest insight into how a brand should communicate in a uniquely differentiated, impactful and engaging way.

Williamson Fine Teas Limited

Williamson Tea is a family owned business with over 140 years' experience in growing, selecting and blending fine tea. All of their teas are grown on their farms in Kenya which means they can control quality from plant to the cup. All the farms are 100% UTZ and Rainforest Alliance certified.