MoovBox is a portable synthesizer that aims to revolutionize music listening by introducing an active approach to mixing audio while on the move. Like the iconic Moog Modular, the MoovBox makes it easy to modify notes- simply adjust any combination of the seven knobs by rolling or sliding. Users can compose or add layers of their favorite string, wind or percussion instrument by using natural gestures. MoovBox body is also made of a flexible material, so it can be physically deformed and every deformation will coincide to a sound distortion. It has to be used in association with a smarthphone.
During my first year of specialization in System Design, I started working in Smart-I Srl, a company involved in the increase of efficiency of public lighting and data collection, through a special sensor: SmartEye. In 2014, I graduated with honors at my specialization course. In the same period I strengthened the collaboration with Smart-I, becoming System Designer and Art Director for the company. My tasks at Smart-I consist in improving the design of the camera and the optimization of its internal components. I'm also the person in charge of the creation and the implementation of the interfaces system (UI/UX) and for corporate communication. Today, I'm the CPO of the company. In 2015, I became professor in Parametric 3D Modeling at ISIA ROMA. In 2017, I co-founded Priyatech, a company engaged in the realization of a multi-sensing camera for the reduction of domestic injuries. From the end of 2017 to March 2019, I have been consulent in UI/UX and communication for Donapp Srl, a startup incubated at Luiss Enlabs in Rome.
The 7th edition of the competition, created by Samsung Electronics Italia, supported by ADI (Associazione Design Industriale) and aimed at design students, as well as young designers who graduated less than three years ago, represents a chance for great visibility for young talents of design Made in Italy. The theme in 2012 was Electronics for Urban Mobility, a challenge to discover the potential of technological innovation applied to everyday life in the urban environment, with the goal of leading to products, services and applications to improve city life and to encourage a lifestyle of low energy impact. The questions were: how can urban mobility benefit from the electronic technology? What are the trends and opportunities unexplored? The winners were selected by a jury composed of two representatives ofADI, the designers James Irvine, Stefano Giovannoni and Aldo Cibic, the professors Alfredo Ronchi and Lorenzo Ardizio, the journalist Carlo Antonelli and Kyung Hoon Lee, Director of the Samsung Design Center in Milan. From these premises, the MoovBox has evolved to interpret the theme of urban mobility not as a movement of people and vehicles in an urban context, but as a shared experience and creative at the same time. The aim was to exploit the stress accumulated during journeys to pour it into a technological device that could stand to turn a physical stress and turn it into a form of global communication: music. This idea led us to deeply analyze the behavior of commuters to understand the type of technology, interface and interaction best suited to carry out the task of accompanying media without affecting the daily behavior.