Anna Moraitou The O Handbag
The O Handbag is Iron Design Award winner in 2014 - 2015 Fashion and Travel Accessories Design Award Category.
The O Handbag

Wooden surfaces that are rarely used in fashion, create new forms and shapes. Wood, as a rigid material, retains the shape of the bag in contrast to the fabric which is deformed by the weight of the contents of the bag.The patterns are not printed on fabrics but created by the texture and the very materiality of these surfaces.The exterior wooden surfaces are of high quality plywood and different colored veneers on each side so that the bag can be worn both ways, allowing the wearer to change the appearance of the bag. The internal part, made of cloth, offers sufficient space and zips on top.

The O Handbag
Anna Moraitou The O
Anna Moraitou Handbag
Anna Moraitou design
Anna Moraitou design
Anna Moraitou

With an anthropocentric approach, her objects raise issues about consumption and mass production. Usability and Structure outline the main axis of her work. Influenced by greek art and the modern movement, she uses geometry, light and colour to create simple forms that enhance the quality and the aesthetics of space, From conception to implementation, she and her team design contemporary everyday products to form a contemporary everyday life, where simplicity, functionality and creativity prevail.

Anna Moraitou design

Seeking of new forms of design, Anna Moraitou works with materials, which are commonly used in architecture, to create objects of daily use. Strongly influenced by her studies and the "Modern" movement, she designs under the precept that form follows function. Wooden and other rigid surfaces create new forms and shapes.