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Interbrand Shanghai Consumer Brand Team Elsker Natural Protection Personal Care
Elsker Natural Protection Personal Care is Iron Design Award winner in 2013 - 2014 Packaging Design Award Category.
Elsker Natural Protection Personal Care

The challenge was to design Johnson & Johnson's Elsker personal care for mom and baby in China that clearly communicates the key benefits of each item and stays true to the core idea of Natural Protection. Through using layers in the main leaf graphic, it hints the idea of protection and the steady gradual development of a person from childhood to maturity. The illustration style follows the category language of child focused packaging with a simple design layout that clearly explains the differences between the products to facilitated the busy target market.

Elsker Natural Protection Personal Care
Interbrand Shanghai Consumer Brand Team Elsker Natural Protection
Interbrand Shanghai Consumer Brand Team Personal Care
Interbrand Shanghai Consumer Brand Team design
Interbrand Shanghai Consumer Brand Team design
Johnson & Johnson

Johnson & Johnson is an American multinational medical devices, pharmaceutical and consumer packaged goods manufacturer founded in 1886. Johnson & Johnson's brands include numerous household names of medications and first aid supplies. Among its well-known consumer products are the Band-Aid Brand line of bandages, Tylenol medications, Johnson's baby products, Neutrogena skin and beauty products, Clean & Clear facial wash and Acuvue contact lenses.