Interbrand was briefed to create Breezer's first-ever Limited Edition that screams internationality, sets its sights on the China market, and be irresistible to young females. The challenge was to keep the design uniquely true to the essence of each flavor, and yet still relevant to our female audience. The solution was a spontaneous physical interaction with each fruit’s appearance and texture, like squeeze a lime, so it is relevant to the product category. A twist was added to transform each bottle a special personality that reflects the bold and daring characteristics of female.

Bacardi Limited is the largest privately held, family-owned spirits company in the world. Originally known for its eponymous Bacardi white rum, it now has a portfolio of more than 200 brands and labels. One of the many brands, Bacardi Breezer, a fruit wine-based alcohol, is very popular in countries like India, Europe (especially the UK), Israel, Canada, Australia, and China. It comes in a variety of fruit flavours: lemon, peach, ruby grapefruit, lime, orange, blueberry, strawberry and more, targeted at all young females internationally.