This poster design reflects the traditional city of Jingdezhen ceramics culture, but also reflects the cultural heritage of ceramic. Millennium Jingdezhen porcelain, ceramic two thousand years of cultural history, the world famous hand-made ceramics. Today, however, very conservative, and it requires an open culture, and the need to design, because today is a globalized market economy, Jingdezhen Ceramic needs to the world. Therefore, the poster design reflects the Jingdezhen Ceramic cultural heritage, but also implies that it needs to open.

Yang Chao is a professor at Communication University of Zhejiang, a nominee for the "Top Ten Outstanding Young Designers in China," and a Qianjiang Distinguished Expert in Hangzhou. He received a full DAAD artist scholarship to study at the Braunschweig University of Art in Germany and previously served as a visiting researcher at Aalto University in Finland. He earned his PhD in Visual Communication from the University of Macau. His design works have won multiple international awards, including accolades from the world's top three design competitions. Notably, he has received the Red Dot Supreme Award twice, along with multiple honors such as the German iF Design Award, the Gold Prize at the IDA International Design Awards in the U.S., the A’ Design Award in Italy, and the China Advertising Great Wall Award. He has also served as a judge for prestigious domestic and international competitions, including the French "Poster for Tomorrow" international poster competition, the Auschwitz Political Poster Exhibition in Poland, the Russian Golden Turtle Award, the China Elements International Creative Competition, as well as evaluations for the National Social Science Fund Art Projects and artistic research results assessments. Additionally, he has led research projects funded by the National Social Science Fund and the National Art Fund. Yang Chao specializes in the contemporary transformation and international design expression of Chinese elements and has completed a series of significant design projects. His "National Gift Blue and White Porcelain" sofa series, designed for Kuka Home, was collected by the Paris Olympic Organizing Committee. He was also responsible for designing exclusive diplomatic gifts for the "50th Anniversary of China-Australia Diplomatic Relations Cultural and Artistic Exchange Event," organized by the China Federation of Literary and Art Circles and the Chinese Embassy in Australia. His works include the environmental ceramic art installation in the lobby of the Beijing International Club Building, a subsidiary of the Ministry of Foreign Affairs, customized artistic gifts for Ant Group (Ant Financial), and the brand identity design for "Impression West Lake." Notably, the "Impression West Lake" branding project was selected as a "Model Case for State-Owned Enterprise Brand Building" by the State-owned Assets Supervision and Administration Commission (SASAC) of the State Council.

Sanbao International Ceramic Village is located approximately 5 km of Jingdezhen City south Sambo bottle, created by Professor trip plus the famous potters Lee see deep in 1995, is a collection of ceramic art workshops, communication and leisure travel sites, but also Jingdezhen country ceramics culture one of the international exchange window, which consists of Jingdezhen ceramics Sanbao training Institute. In Sanbao, Lee returned to the original ecology of traditional Chinese ceramic production scene, the house is furnished producing villagers used 20 years ago, life appliances. Every day, nearly 10 artisans here with the most primitive method of producing ceramics and pottery tools. Sanbao representatives of Chinese ceramic pottery village cultural attend, participate in and organize a series of major international ceramics event, including the 2004 millennium celebrations Jingdezhen porcelain, pottery master creation Australian International Exchange Exhibition, Norway Othello International Art Symposium ceramics. Ceramic Village in 2002 was accepted as a full member of the International Ceramic Society organization.