SID LEE Toronto developed the brand identity and packaging design for Blue Goose, a Canadian-based organic and natural food company that specializes in high quality beef, chicken and fish. Design inspiration came from visiting a Blue Goose farm in British Columbia; seeing the land, the environment, and how well the animals were being treated. The brand’s story is embedded in all aspects of its identity and packaging, with the use of hand-drawn illustrations to provide a rich and detailed representation of the natural environment and excellent conditions in which the animals were raised.

Sid Lee is a global creative team of 600 professionals crafting innovative consumer experiences to drive value for top-tier brands. They have grown into one of the most multidisciplinary firms in the world offering a unique holistic marketing approach. They are co-owned by Cirque du Soleil, making for a powerful partnership that fuels their ability to deliver memorable experiences driven by creativity. They work for clients in over 20 countries from their ateliers in Montreal, Amsterdam, Paris, Toronto, and New York. www.sidlee.com