The coat that can be 7-in-1 is inspired by the busy career ladies who opt for unique, ecological and functional daily wardrobe. In it the old but again trendy, hand-sewn Scandinavian Rya Rug textile is reinterpreted in a modern way which results in fitted woolen garments that are like furs in terms of their performance. The difference is in detail and animal and environment friendliness. Along the years the Eco Furs have been tested in different European winter climates that has helped in developing the qualities of this coat and the other recent pieces into perfection.

Finnish designer Heli Miikkulainen-Gilbert's work is inspired by the busy career ladies who opt for one-off yet functional daily wardrobe especially on the cool season travels. In a modern way Heli reinterprets the old yet again trendy Scandinavian Rya Rug textile by creating fitted woolen garments which are like furs in terms of their performance. The difference is in detail and animal and environment friendliness. Along the years Heli's pieces have been tested in different European winter climates that has helped her to develop the quality of her pieces into perfection. The luxury fashion brand Heli MG Eco Furs was founded by Heli in 2008 in Ireland where she lived and worked for 6 years. Apart from the Eco Furs Heli works as a Service Designer. She's part of the Finnish Muutosmuotoilu team who help rescuing businesses and the public sector organizations by using the service design tools.

Heli MG is a Finnish luxury fashion brand founded in Ireland in 2008 by fashion designer-maker Heli Miikkulainen-Gilbert. It represents high-end coats and accessories, woolen Eco Furs, for busy ladies who opt for one-off and functional day-to-day fashion. The hand-tufted garments are like furs in terms of their performance. The difference is in detail and animal and environment friendliness. Majority of the pieces being convertible they make, for example, wonderful travel companions.