The creative concept is based on the combination of material and immaterial components, which together create a media platform. The centre point of this platform is characterized by an oversized bowl as a symbol for an abstract alchemy goblet above which a holographic diagram of a floating DNA strand is projected. This DNA hologram, which in fact represents the slogan „A Promise for Life“, rotates slowly and suggests the easiness of life of a symptom-free human organism. The rotating DNA hologram not only represents the flow of life but also the relationship between light and life itself.

Abbott Laboratories is a leading global health care company. New thinking, new approaches and better solutions for managing health in a changing world. For 125 years, Abbott has continually evolved to advance practices in medicine, science and technology—shaping new ways to help people lead healthier lives. The science-based offerings in diagnostics, medical devices, nutrition and pharmaceuticals are addressing important health needs of people in more than 150 countries. The diversity—of expertise, technology and geography—provides perspective that enables the company to have enduring impact on the lives of millions of people across regions and cultures.