Luca Curci architects studio has designed a landmark for the United Arab Emirates skyline with an innovative project based on the concept of "Organic Cities". The organic buildings become part of the new megalopolis, merging and mixing residential elements with business divisions, shopping life with wellness areas, cultural places with social life. The aim is to create a common place where people can live, meet, learn, work, socialize and create new mixing cultures.

The quality of our life is strongly influenced by the architectural style in which we live in and that surrounds us. Our design is mainly based on the relationship between the man and the environment, and is represented by an architecture in which individual well-being and environmental sustainability are closely related.