Up, bathroom collection designed by Emanuele Pangrazi, shows how a simple concept can generate innovation. The initial idea is to improve the comfort slightly tilting the seating plane of the sanitary. This idea turned into the main design theme and it is present in all the elements of the collection. The main theme and the strict geometric relationships give the collection a contemporary style in line with European taste.

Huida was established in 1982 with employees over 7,500 at present. And 17 gas tunnel kilns has an output of 9 million pcs. After 30 years of development, Huida has become the ceramic capital in the north and the leading power of Chinese sanitary industry by inheritance and innovation, and gradually expanded to an enterprise majoring in ceramic sanitary ware and covered the fields of hardware, furniture, bathtub & shower cabin, electronic sanitary ware and so on. At the same time, Huida extended its products to the fields of tiles, doors, cabinets and stainless steel sink. Huida, has successfully turned to be an integrative home furnishing products manufacturer and solution provider.Through cooperation with design partners of China, Japan and Italy, Huida is committed to develop more fashionable, more comfortable and healthier sanitary wares, has won awards like Red Dot Design Award, Red Star Design Award. Relying on our Research and Development system and Post-Doctoral Research Center, Huida applies the new technology and new material into products. The application of Nano Self-cleaning Glaze technology, water-saving technology and Lead reduction technology made good contribution to people’ health and improvement of the environment, which is also the enterprise’s strategic objectives.